{"identifier":"nobleid:/w1/20260521/2AC73F59","arkIdentifier":"ark:/48914/w1/20260521/2AC73F59","version":1,"workTitle":"The impact of advertising media strategy on consumer buying behaviour with special reference to FMCG products","workType":"Journal Article","authors":"Tanuja Kaushik, Rashi Baliyan","description":null,"workUrl":null,"existingDoi":"10.5958/2249-877x.2018.00025.5","createdAt":"2026-05-21T23:12:45.527176Z","canonicalUrl":"https://nobleid.org/ark:/48914/w1/20260521/2AC73F59.v1"}