218 on NobleID · 37 being added
| Title | Cited by | Year |
|---|---|---|
Setting the future of digital and social media marketing research: Perspectives and research propositions International Journal of Information Management | 2,612 | 2020 |
Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations Technological Forecasting and Social Change | 1,563 | 2016 |
Metaverse marketing: How the metaverse will shape the future of consumer research and practice Psychology and Marketing | 899 | 2022 |
An integrated big data analytics-enabled transformation model: Application to health care Information & Management | 507 | 2017 |
| 475 | 2019 |
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